Ola Electric Massive Price Reductions: Key Highlights
- S1 X+: Witness a significant price drop from ₹1,09,999 to an unbeatable ₹84,999, offering a remarkable saving of ₹25,000.
- S1 Air: Experience affordability with the S1 Air, now priced at just ₹1,04,999, down from ₹1,19,999, reflecting a generous ₹15,000 reduction.
- S1 Pro: Enjoy top-of-the-line features at a reduced cost as the S1 Pro sees its price slashed from ₹1,47,499 to a competitive ₹1,29,999, marking a substantial saving of ₹17,500.
Bhavish Agarwal led Ola Electric has announced significant price cuts across its products, with the S1 X+ now available for ₹84,999, down from ₹1,09,999. The price reduction, effective till the end of February, also includes a ₹17,500 cut for the S1 Pro. This move strengthens Ola Electric’s commitment to the Indian electric vehicle market amidst intensifying competition and consumer interest.
“You asked, we delivered! We’re reducing our prices by upto ₹25,000 starting today for the month of Feb for all of you!! Breaking all barriers to #EndICEage!
Valentine’s Day gift for all our customers” pic.twitter.com/oKFAVzAWsC
— Bhavish Aggarwal (@bhash) February 16, 2024
To further sweeten the deal, Ola Electric is offering attractive finance options to potential buyers, including zero down payment, no-cost EMI, zero processing fees, and a competitive 7.99% interest rate. These financing options aim to alleviate any financial barriers and make it easier for consumers to transition to electric vehicles.
In addition to the price cuts and finance options, Ola Electric has introduced an industry-leading 8-year/80,000 km warranty on the battery pack for the S1 Air and S1 Pro scooters. Buyers also have the option to extend warranties up to one lakh km for an additional ₹5,000 or 1.25 lakh km for ₹12,500, providing peace of mind and assurance of long-term reliability.
Moreover, Ola Electric has unveiled the latest software iteration, MoveOS 4, enhancing the user experience with a host of new features such as tamper alert, Hill Hold, Hill Descent Control, garage mode, faster hypercharging, improved regeneration, profile controls, Care Mood, Concert mode, increased range, and improved proximity unlock. Additionally, the introduction of the Ride Journal feature will provide users with valuable insights into their riding habits and efficiency metrics.
Furthermore, Ola Electric has teased enthusiasts with the unveiling of four new models – Diamondhead, Adventure, Cruiser, and Roadster – though the specific release order remains undisclosed. This signals Ola Electric’s relentless commitment to innovation and its vision to revolutionize the electric mobility landscape with a diverse range of futuristic and high-performance vehicles.
Comparison of Ola Electric Scooter Price Cuts with Competitors
| Model | Previous Price | New Price | Price Cut | Similar Models (Brands) | Price Difference (New Price) |
|---|---|---|---|---|---|
| S1 X+ | ₹1,09,999 | ₹84,999 | ₹25,000 | TVS iQube Electric (₹1.25 Lakh), Ather 450X (₹1.35 Lakh) | ₹40,001 – ₹50,001 |
| S1 Air | ₹1,19,999 | ₹1,04,999 | ₹15,000 | Bajaj Chetak (₹1.15 Lakh), Hero Electric Photon (₹1.29 Lakh) | ₹10,001 – ₹24,001 |
| S1 Pro | ₹1,47,499 | ₹1,29,999 | ₹17,500 | Ather 450X Gen 3 (₹1.69 Lakh), Bajaj Chetak Lite (₹1.59 Lakh) | ₹39,001 – ₹29,001 |
Ola S1 Air vs. Okinawa Praise Pro vs. Yamaha Neo’s: Specs and Features Comparison
| Feature | Ola S1 Air | Okinawa Praise Pro | Yamaha Neo’s |
|---|---|---|---|
| Price (INR) | ₹1,19,999 (Ex-showroom, Karnataka) | ₹1,09,999 (Ex-showroom) | ₹1,29,900 (On-road) |
| Motor Type | Hub-mounted | Mid-mounted | Mid-mounted |
| Peak Power | 6 kW | 3.3 kW | 2.4 kW |
| Battery Capacity | 3 kWh | 2.6 kWh | 2.1 kWh |
| Claimed Range (IDC) | Up to 165 km | Up to 160 km | Up to 90 km |
| Top Speed | 70 kmph | 85 kmph | 70 kmph |
| Charging Time (0-100%) | 5 hours | 6-8 hours | 5 hours |
| Features | LED Headlight, Tail Light, DRL, Digital Instrument Cluster, Mobile App Connectivity, Bluetooth, Reverse Mode, Geo-fencing, Anti-theft Alarm | LED Headlight, Tail Light, DRL, Digital Instrument Cluster, Mobile App Connectivity, Bluetooth, Reverse Mode | LED Headlight, Tail Light, DRL, Digital Instrument Cluster, Mobile App Connectivity, Bluetooth |
Ola S1 X+ vs. TVS iQube vs. Hero Vida V1: Specs and Features Comparison
| Feature | Ola S1 X+ | TVS iQube | Hero Vida V1 |
|---|---|---|---|
| Price (INR) | ₹84,999 (Ex-showroom, Karnataka) | ₹1,25,000 (Ex-showroom) | ₹1,45,900 (Ex-showroom) |
| Motor Type | Hub-mounted | Mid-mounted | Mid-mounted |
| Peak Power | 8.5 kW | 4.4 kW | 6 kW |
| Battery Capacity | 3 kWh, 4 kWh, 5 kWh | 2.25 kWh | 3.44 kWh |
| Claimed Range (IDC) | Up to 100 km, 145 km, 181 km | Up to 75 km | Up to 165 km |
| Top Speed | 90 kmph | 78 kmph | 80 kmph |
| Charging Time (0-100%) | 5 hours (3 kWh), 6 hours (4 kWh), 7 hours (5 kWh) | 5 hours | 5 hours |
| Features | LED Headlight, Tail Light, DRL, Digital Instrument Cluster, Mobile App Connectivity, Bluetooth, Reverse Mode, Geo-fencing, Anti-theft Alarm | LED Headlight, Tail Light, DRL, Digital Instrument Cluster, Mobile App Connectivity, Bluetooth, Parking Assist, Find My Vehicle | LED Headlight, Tail Light, DRL, Digital Instrument Cluster, Mobile App Connectivity, Bluetooth, Cruise Control, Geo-fencing, Anti-theft Alarm |
Ola S1 Pro vs. Ather 450X Gen 3 vs. Bajaj Chetak Lite: Specs and Features Comparison
| Feature | Ola S1 Pro (New Price) | Ather 450X Gen 3 | Bajaj Chetak Lite |
|---|---|---|---|
| Price (INR) | ₹1,29,999 (Ex-showroom, Karnataka) | ₹1,69,000 (Ex-showroom) | ₹1,59,999 (Ex-showroom) |
| Motor Type | Mid-mounted | Mid-mounted | Hub-mounted |
| Peak Power | 11 kW | 6.2 kW | 4 kW |
| Battery Capacity | 4.5 kWh | 6.4 kWh | 1.4 kWh (fixed) + Optional 1.1 kWh |
| Claimed Range (IDC) | Up to 181 km | Up to 143 km | Up to 90 km (with optional battery) |
| Top Speed | 120 kmph | 85 kmph | 70 kmph |
| 0-40 kmph Acceleration | 2.6 seconds | 3.3 seconds | 4 seconds |
| Charging Time (0-100%) | 6 hours | 5.4 hours | 4-5 hours (fixed battery) |
| Features | LED Headlight, Tail Light, DRL, Digital Instrument Cluster, Mobile App Connectivity, Bluetooth, Reverse Mode, Geo-fencing, Anti-theft Alarm, Cruise Control | LED Headlight, Tail Light, DRL, Digital Instrument Cluster, Mobile App Connectivity, Bluetooth, On-board Navigation, Hill Hold, Reverse Mode, Anti-theft Alarm | LED Headlight, Tail Light, DRL, Digital Instrument Cluster, Mobile App Connectivity, Bluetooth, Reverse Mode, Geo-fencing, Anti-theft Alarm |
Ola Electric launched their first electric scooter, the S1, in 2020, followed by the S1 Air in 2021. Construction of their “Futurefactory” in Tamil Nadu, India, began in 2021, aiming to become the world’s largest two-wheeler manufacturing facility. Despite initial challenges with production delays and quality concerns, Ola Electric achieved strong sales, securing a significant market share.
The groundbreaking ceremony for their “Gigafactory” took place in 2023, and the unveiling of their upcoming electric car generated excitement in the market. Ola Electric reported strong sales for their S1 and S1 Air electric scooters in January 2024, holding a 40% market share in the Indian e-scooter segment. Despite facing controversy with layoffs and executive departures, Ola Electric managed to maintain sustained consumer interest.
