BYD Targets 500% Growth in European Electric Vehicle Sales


BYD, the Chinese electric vehicle maker, aims to achieve a 500% growth in its electric vehicle sales in Europe. This ambitious goal is part of BYD’s strategy to significantly boost its market share in the region, aiming to increase its EV market share to 5% from the current 1.1% by 2025.

With a strong focus on expanding its presence in Europe, BYD has been making substantial progress in the region, with plans to localize passenger BEV production in Europe and build a passenger car factory in Hungary to increase its market share and sales volume significantly.¬†This growth target aligns with BYD’s commitment to expanding its global footprint and increasing its market share in key regions like Europe.

According to recent reports, BYD has already introduced over 10,000 cars to Europe and plans to significantly expand its market share in the region. The Chinese automaker is not concerned about potential penalties from the European Union and has already begun sending additional shipments of its vehicles to the continent.

This move is expected to result in a reduction in the price of BYD’s cars in Europe, making them more accessible to a wider audience. Currently, BYD has a 1% share of the European electric vehicle market, having sold just 15,644 cars across the region since beginning sales in 2021. However, the company is aiming to increase its market share to 3-5% in the near future.

BYD’s European Chief has stated that once production begins in Europe, customers can expect faster deliveries and a greater level of trust in the brand. The company’s Hungarian factory, which is set to begin producing electric cars and battery packs in 2026, will have the capacity to build up to 300,000 vehicles per year.

While some of BYD’s vehicles are considered premium, others fall into the more affordable category. The company’s latest EV, the Seal U, is a plug-in hybrid that is set to compete with the Tesla Model Y and Volkswagen ID.4. It has a range of around 500 km on the WLTP cycle and can charge from 30% to 80% in just 26 minutes.

Despite facing challenges in Europe, such as unfamiliarity with the brand and differing legislations and languages, BYD is optimistic about its chances in the region. However, it remains to be seen how the company will fare in the face of competition from established European brands.