Updated Genesis GV60 Design Tease: Seak Peek or Marketing Strategy?

Genesis leaks new GV60 design
Genesis leaks new GV60 design

Genesis is reportedly updating its all-electric GV60 SUV, with a potential new design leaked in the background of a video introducing the brand’s latest ambassador, Jack Ickx. The GV60 was launched in 2021 as Genesis’ first dedicated EV and is built on Hyundai’s E-GMP platform, which also powers the IONIQ 5 and Kia EV9.

The luxury SUV comes in three powertrain options: standard 2WD and AWD models and a Performance AWD version, all powered by a 77.4 kWh battery that offers between 235 and 294 miles of range. The GV60 showcases Genesis’ “Athletic Elegance” design theme, featuring the brand’s signature Two-Line headlamps, Crest Grille, and a new Clamshell hood design. Inside, the GV60 boasts a minimalist feel with its “Beauty of the White Space” concept, which includes floating architecture, next-gen infotainment, and premium details such as a Crystal Sphere.

The newly leaked image suggests that Genesis is working on an updated GV60 with a more aggressive design, featuring larger air intakes and slimmer LED headlights. The updated GV60 is expected to have design upgrades that improve efficiency, although this has yet to be confirmed. The 2024 Genesis GV60 currently starts at $1,195 destination fee) and comes with up to 294 miles of range.

The GV60 breaks away from the conventional SUV mould with its sleek, coupe-like silhouette. The “clamshell” hood, integrated rear spoiler, and hidden door handles contribute to a futuristic aesthetic. Inside, the driver-centric cabin boasts premium materials, sustainable elements like recycled PET fabrics, and a spacious layout

The GV60 prioritizes safety with advanced driver-assistance systems like Highway Driving Assist II, which combines adaptive cruise control and lane-keeping assist for a semi-autonomous driving experience. Other features include Blind-Spot Collision-Avoidance Assist, Parking Distance Warning, and Rear Cross-Traffic Collision-Avoidance Assist.

Two powertrain options cater to different preferences. The Standard Performance AWD offers 314 horsepower and 488 lb-ft of torque, while the Performance AWD variant boasts 429 horsepower and 516 lb-ft of torque, propelling it from 0-60 mph in just 4 seconds. Both versions offer impressive range, with the Standard AWD reaching up to 294 miles and the Performance AWD hitting 235 miles on a single charge.

The GV60 is brimming with innovative features, starting with the Facial Connect system that unlocks the car through facial recognition. It also boasts a Bang & Olufsen sound system with 17 speakers, augmented reality head-up display, and a unique Crystal Sphere gear selector that rotates to reveal its function when the car is powered up.

Genesis has committed to an all-electric future by 2030, and the automaker nearly quadrupled its EV sales in the US last year to 6,403 models sold. With ultra-fast charging at 350 kW, the Genesis GV60 can charge from 10% to 80% in just 18 minutes.

Source: TheKoreanCarBlog