Afeela, SUV, and Compact Model Launching Between 2025-2028
- Afeela electric sedan with 241 horsepower front and rear electric motors and 91.0-kilowatt-hour lithium-ion battery pack
- SUV model featuring a taller ride and hatchback design
- Compact model sharing components with Honda-developed EVs for lower cost
- All three vehicles built on a unified platform with access to Sony’s media empire.
Sony Honda Mobility, the joint venture between Honda and Sony, has announced plans to release an SUV in 2027 and a budget-friendly compact model in 2028 or thereafter, following the launch of their electric sedan, Afeela, in 2025. All three vehicles will be built on a unified platform.
The compact model will share components with Honda’s in-house developed EVs, with the intention of lowering production costs. At CES, Sony Honda Mobility revealed the Saloon concept, which is expected to be produced in 2026.
While specifications for the SUV have yet to be released, Sony had previously unveiled the Vision-S 02 concept, which offered a glimpse into how the SUV might look. The concept featured a taller ride height, hatchback, and a design language similar to the sedan.
The Afeela sedan, set to hit the market in 2025, will feature front and rear electric motors that generate 241 horsepower each and a 91.0-kilowatt-hour lithium-ion battery pack. Sales in the United States are expected to commence early in 2026.
The Afeela will showcase advanced technology, including 45 sensors such as lidar and eight cameras. It is also reported to utilize Qualcomm chips to support Level 3 self-driving capabilities, requiring human intervention during specific scenarios.
The Afeela boasts a sleek, understated exterior design and an expansive screen spanning almost the entire dashboard. Sony aims to provide access to its extensive media empire, enabling users to stream movies like Spider-Man: Across the Spider-Verse or play games like Fortnite on the display. The driver will operate the vehicle using a yoke-style steering wheel.
Honda is anticipated to manufacture some of these EVs at its Ohio facility. Considering the location, it is possible that the vehicles will utilize batteries produced at Honda and LG’s joint venture factory in the state.
