Mitsubishi Fuso’s eCanter Electric Truck Enters Hong Kong Market

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Mitsubishi Fuso eTruck
Mitsubishi Fuso eTruck

The global push towards sustainable transportation gains momentum, fueled by alarming statistics such as the annual average growth rate of transport emissions reaching 1.7% from 1990 to 2022. Notably, trucks contribute a significant 42% to transportation CO2 emissions.

Mitsubishi Fuso Truck and Bus Corporation’s (MFTBC), a Japanese manufacturer of trucks and buses. A subsidiary of Daimler Truck AG, a German multinational automobile corporation, MFTBC has a rich history rooted in the Mitsubishi Group’s diverse industries, including automotive. The name “Fuso” carries cultural significance, deriving from the ancient Chinese term “fusang,” representing Japan and symbolizing a sacred tree. MFTBC specializes in light-duty trucks, medium-duty trucks, heavy-duty trucks, and buses, with their Canter model gaining acclaim for durability and maneuverability.

MFTBC has launched new eCanter eCanter light-duty electric truck in Hong Kong.

Universal Cars Limited, the sole agent of Mitsubishi automobiles in Hong Kong, plans to offer seven eCanter models, featuring three battery capacities and six wheelbase options. The pricing, ranging from HK$600,000 to HK$880,000, aims to cater to diverse customer needs. Despite facing challenges, the distributor sets an initial sales target of 20 to 50 units for the year. The eCanter is open for immediate orders and is expected to be available as early as the second quarter of 2024.

The eCanter, being emission-free, quieter, and less vibrating than traditional diesel-powered vehicles, emerges as an ideal solution for inner-city routes and operations during late-night and early-morning hours.

However, the transition to electric trucks in Hong Kong poses challenges. Kyu-Sang Cho, Vice-President of Daimler Commercial Vehicles Southeast Asia, emphasizes the need for a holistic approach. To achieve sustainable transport, factors like cost-parity, charging infrastructure, and a comprehensive network for aftersales services are crucial. Cho notes that missing any of these components could hinder the success of sustainable transport initiatives.