Maserati, renowned for its luxury and high-performance vehicles, is embarking on a transformative journey into the electric vehicle (EV) landscape. The Italian automaker has unveiled a comprehensive electric vehicle roadmap, signaling a commitment to both electrifying existing models and venturing into new territories with innovative EVs.
The initial steps in Maserati’s electrification strategy involve the launch of the GranTurismo Folgore and Grecale Folgore, both anticipated to hit the American market later this year. These models represent the brand’s entry into the EV space, setting the stage for a more electrified future.
One of the most eagerly awaited additions to Maserati’s electric lineup is the MC20 Folgore, the electric iteration of the MC20 supercar. Initially announced in 2020, the MC20 Folgore is scheduled to make its debut in 2025. The electrified version is expected to boast a powerful 700-horsepower tri-motor setup, delivering an exhilarating driving experience. Notably, it shares its platform with the Alfa Romeo 33 Stradale EV, which is set to offer an electric variant with 750 horsepower and an impressive 240-mile range.
Expanding its electric portfolio, Maserati plans to introduce a large electric SUV in 2027, targeting a segment that includes formidable competitors like the Tesla Model X and Mercedes-Benz EQC. Although details are scant, speculations suggest potential collaboration with the electric Jeep Wagoneer S in terms of shared platforms and powertrains.
In a strategic shift, the anticipated electric version of the next-generation Quattroporte sedan has faced a delay and is now expected to roll out in 2028. This aligns with Maserati’s broader move away from internal-combustion engines, emphasizing the brand’s commitment to embracing sustainable and cutting-edge technologies.
Before reaching the Quattroporte’s electric iteration, Maserati enthusiasts can look forward to the launch of the GranCabrio Folgore, a convertible version of the electric grand tourer, hitting the roads this year.
Maserati’s all-encompassing commitment to an all-electric future is exemplified by the statement that every new model the company releases will be electric. While the gas-powered Quattroporte will eventually phase out, the V-6-powered versions of the Ghibli sedan and Levante crossover will continue until the end of their respective product life cycles, catering to consumers who are not yet ready for EV adoption or prefer traditional powertrains.
The upcoming electric SUV is poised to be a game-changer, offering a range exceeding 300 miles and a robust tri-motor setup with over 700 horsepower. This places it squarely in competition with established players in the electric SUV market, promising impressive acceleration figures and a top speed exceeding 200 mph.
As Maserati navigates this electrifying transition, the symbolism of the MC20 stands out. Beyond being a supercar, it signifies Maserati’s evolution, reflecting a rich heritage and an audacious leap into the electric future. Drawing inspiration from Maserati’s racing pedigree, the MC20 echoes the iconic MC12 race car, emphasizing aerodynamic efficiency honed in wind tunnels for optimal performance.
Sharing a platform with the Alfa Romeo 33 Stradale EV is a strategic move, emphasizing cost-efficiency and potentially paving the way for collaboration between the two brands. Maserati’s focus on retaining its performance heritage during the electric era is evident in the MC20 Folgore, promising enhanced acceleration and instant torque.
Borrowing the platform from the Wagoneer S for the electric SUV showcases Maserati’s pragmatic approach, ensuring cost efficiency and suggesting a potential emphasis on off-road capability. The challenge lies in differentiating the Maserati SUV in terms of design, materials, and driving experience to create a unique proposition in the market.
Competing in the crowded luxury EV market by 2028 requires Maserati to carve out a distinct niche, whether through emphasizing heritage, Italian design flair, or cutting-edge technology. As the brand gears up for a US launch, the battleground with established players like Tesla and Porsche will be closely watched, providing insights into Maserati’s ability to make a mark in the highly competitive American market.
In essence, Maserati’s electrification journey is not just a technological transition but a strategic evolution, blending its rich history with the demands of a dynamic automotive future. As the brand navigates this electrifying path, the success of its electric endeavors hinges on its ability to seamlessly integrate performance, luxury, and innovation in a rapidly changing automotive landscape.
