End of Subsidies Leads to 55% Decline in Germany’s EV Sales in January 2024


EV sales in Germany took a significant hit in January 2024, plunging 55% compared to the same period last year. One major factor contributing to this decline is the cancellation of government subsidies for electric vehicles. However, other factors such as economic concerns and geopolitical tensions have also played a role.

Germany has a long history of supporting its auto industry with billions in incentives, including for ICE vehicles. However, the cancellation of EV subsidies has led to price wars in the industry, putting pressure on smaller companies.

Despite the cancellation of subsidies, global car sales are expected to grow 2% in 2024, although Germany is predicted to see a 1% decline. German EV sales are expected to drop 9% in 2024, despite increased production. However, Germany remains a major auto exporter, potentially supporting manufacturers.

Meanwhile, global EV sales in China surged 80% in January 2024, and despite Germany’s decline, European EV sales are likely to grow in 2024. Improved EV technology, such as increased range and lower costs, will be key growth drivers in the industry.

While EVs are currently more expensive to manufacture than ICE vehicles, they are projected to be cheaper to produce in the coming years. This will be a significant factor in driving future growth and adoption of EVs.

The decline in Germany’s EV sales may not be as significant on a global scale, as the country’s pre-pandemic car sales were only 2.82 million, a small fraction of the global market. Additionally, ending subsidies may not be solely motivated by protecting German carmakers from foreign competition, as subsidies were primarily for domestic manufacturers, regardless of fuel type.

Germany still provides significant support to its auto industry, and the cancellation of EV tax breaks is just one aspect of this support. Other factors, such as economic uncertainty and high financing costs, have also dampened sales.

Germany’s focus on exports may help offset the decline in the domestic market, while price wars benefit consumers but put pressure on smaller EV companies. Looking ahead, advancements in EV technology, such as increased range and lower costs, will be key growth drivers in the industry.

Tony Choi’s prediction of cheaper EV manufacturing holds promise for the future, as the industry continues to evolve and grow. While Germany’s decline in EV sales is concerning, global EV sales remain on an upward trend, with China’s booming EV market continuing to be a major force in the industry.