Electric Vehicles Surge by 29% in Q4, Outpacing Overall US Auto Market

Auto Sales USA : Q4 2023
Auto Sales USA : Q4 2023


The US auto industry has shown strong growth in the fourth quarter of 2023, with overall sales increasing by 8% compared to the same period in 2022. However, the most significant growth has been seen in the pure electric vehicle (BEV) market, which has risen by 29%. This trend challenges the narrative that consumers are not interested in electric vehicles.

Toyota, Ford, Chevrolet, and Honda continue to lead the market in terms of sales. Tesla, a relatively young electric car company, has secured an impressive eighth place, just behind Kia, Nissan, and Hyundai. With its continued growth, Tesla could potentially rise to fifth place in 2024, a testament to its success in a competitive market.

Rivian, currently ranked 21st, needs to more than double its sales to enter the top 20. However, with its innovative products and strong investor backing, it is well-positioned to achieve this goal. Lucid, on the other hand, faces a tougher challenge. Despite its Saudi backing, the company needs to expand its product line to appeal to a broader market.

Comparing sales data from Q4 2019, pre-pandemic, to Q4 2023 reveals significant improvements for several brands. Tesla leads the way with both a high volume and percentage increase in sales. Among larger automakers, Kia, Hyundai, and Mazda have also performed well, while MINI, Volvo, and Porsche have shown strong growth among smaller brands.

The auto market and economy as a whole experienced significant disruptions in 2020 and 2021, making year-over-year comparisons less meaningful. However, the strong growth in BEV sales in Q4 2023 indicates that the US auto industry is moving in a positive direction, with electric vehicles playing an increasingly important role in the market.

Segment Growth Rate (Q4 2023 vs. Q4 2022) Observations
Electric Vehicles (EVs) 29% Significantly outpaced the overall market, highlighting their increasing popularity and market share.
Overall Market 8% Positive growth, indicating a solid recovery from pandemic challenges.
Luxury 3.6% Mixed performance: BMW and Mercedes maintained steady sales, while Lexus and Audi experienced slight declines.
Japanese 12.5% Strong overall growth: Nissan, Subaru, and Mazda all exhibited positive trends.
American 0.2% Diverse performance: Jeep showed resilience, while Dodge and Ram saw fluctuations.
  • Tesla: 13.3% | Continued impressive growth, solidifying its position in the EV market.
  • Rivian: 73.6% | Promising entry with significant sales increase as a new competitor in the EV space.
  • Lucid: -10.2% | Early stage in the market, experiencing some fluctuations.
  • Chrysler: -74.5% | Struggling with steep sales decline.
  • Fiat: -85.5% | Continues to face significant challenges.

US Auto Sales in Q4 2019–Q4 2023

US Auto Sales in Q4 2019–Q4 2023
Automakers sorted by Q3 2023 sales.